At The Bra Boutique, your privacy is important to us. This policy explains what information we collect, how we use it, and your choices about your data when you visit thebraboutique.ca.
1. Information We Collect
We may collect the following information when you visit or interact with our website:
- Personal Information: When you fill out our contact form, we collect your name, email address, phone number, and any message you submit.
- Usage Data: We use tools such as Google Analytics 4, Microsoft Clarity, and Google Search Console to collect anonymous usage information about how visitors interact with our website, such as pages visited, time spent, and click patterns.
- Advertising Data: If you arrive via an advertisement, we may collect data through Google Ads to measure campaign performance and improve our advertising.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries submitted through our contact form
- Improve the performance, functionality, and security of our website
- Understand how visitors engage with the website
- Run and optimize advertising campaigns
- Identify and fix website issues
3. Third-Party Tools and Services
We use several third-party services to enhance your experience:
- Google Analytics 4 (GA4) – Collects anonymized data to help us understand how visitors use the site.
- Google Search Console – Helps us monitor search traffic and performance for SEO purposes.
- Google Ads – Tracks user interactions with our ads and provides insights into how visitors reach our site.
- Microsoft Clarity – Provides visual behavior analytics through session recordings and heatmaps.
These services may use cookies or similar tracking technologies. You can manage your cookie preferences through your browser settings.
4. Contact Form Submissions
When you use our contact form, your personal information is sent directly to our team. We do not sell, rent, or share this information with third parties. We use it solely to follow up on your inquiry.
5. Data Retention
We retain non-personal usage data for analytics purposes as governed by our analytics tools’ default policies. Contact form submissions may be retained for customer service purposes but are not used for marketing unless you explicitly opt in.
6. Your Choices
You can:
- Disable cookies in your browser to limit data collection
- Opt out of Google Ads personalization at: https://adssettings.google.com
- Learn how Google uses your data: https://policies.google.com/technologies/partner-sites
- Contact us to request deletion of your contact form data
7. Contact Us
If you have any questions about this policy or your data, please contact us.